Opening Hours Mon to Fri - 05.00 PM to 8.00 PM Sat - 10.00 AM to 4.00 PM
Call Us 8056045545
9087862862
Email Us legal@sevenelementz.com
Menu

Author: sevenelementz

Football World Cup and Trademarks: How companies promote their brand?

July 5, 2014
| No Comments
| Categories: Branding, Intellectual Property, Trademark

It is not an exaggeration to say that people around the world have all of a sudden become hardcore football fans, at least took a small hiatus from their favorite games, over the past few weeks. Apart from the game in and of itself, other interesting incidents have made it more entertaining and speculating. One such thing is Uruguay player Luis Suarez’s apparent bite on an opposition footballer of Italy at the World Cup. While the sports community see it as an embarrassing and objectionable act, top brands refuse to see it that way but as a platform to promote their brands and products. Immediately after the incident, many brands around the world have jumped into the incident and starting...

Read More ›

Pepsico gets relief in AQUAFINA trademark case

June 13, 2014
| No Comments
| Categories: Copyright, Intellectual Property, Trademark

We live in an era when water is slowly becoming a commodity. Those days are not too far when water will no longer be freely and easily accessible or available. There are numerous brands under which bottled water is being sold in the marketplace, and for the most part, most of them adapt similar colour combination and texts on their labels and the labels printed on them bear similarities. Among thousands of small companies, sizable players are Coca Cola and Pespisco, and AQUAFINA is the registered trademark of PEPSICO. Small time proprietors are increasingly become ignorant of business ethics, laws and statutory compliance, and are willing to take significantly high risks for petty profits. AQUAFINA Vs AQUA FIES Permanent Injunction and Rs. 5 Lakh damages...

Read More ›

Check our application status at ease now, thanks to Indian Trademark Office!

June 7, 2014
| No Comments
| Categories: Intellectual Property, Trademark

Over the past months we have been writing periodically about the digitization process happening at the office of Controller General of Patents, Designs and Trademarks (CGPDTM) (here and here), more specifically about trademarks.  Now, the Indian trademark registry has made available yet another online dashboard utility named as “Stock and Flow of Trademarks” to show the flow of applications. The previous utilities failed to show the exact status of applications, for example, whether an application is on the way to publication or registration after examination, etc.  Applicants, agents and attorneys can now more closely monitor their applications and prepare themselves for appropriate proceedings without taken by surprises.  This tool is pretty straightforward and simple to use, although clearly lacks sophistication...

Read More ›

Funding to protect your intellectual property

April 19, 2014
| No Comments
| Categories: Copyright, Intellectual Property, Patents, Piracy, Trademark

Business entities, regardless of its size, commonly complain about their expenses and spends on intellectual property (IP) protection. As a result, they are reluctant to take appropriate actions against infringers which puts them at considerable risk in losing revenue. However, this is attributed to the lack of awareness of benefits from protecting IP and also likely due to absence of an aggressive marketing and business growth strategy.  Companies in the market for a while have had already realized (and possibly harvested) the benefits and some of them have an in-house IP Department.  This is only limited to MNCs and other major players.  These companies allocate funds for IP protection, research and development in the field of intellectual property and some...

Read More ›

Pharmaceutical trademarks – how to know if a drug name is available or not?

March 21, 2014
| No Comments
| Categories: Intellectual Property, Trademark

Small Pharma Companies: How to know if a drug name is available or not? Pharma industry contributes more than any other sectors to the trademark industry by filing number of applications for trademark registration.  This is apparently backed up by the recent Annual Report 2012-2013 published by The Controller General of Patents, Designs and Trade Marks (CGPDTM). Trademarked vs Non-trademarked names Trademark is not necessarily a subject matter of first-to-file basis unlike patent applications.  Trademark can be aptly defined as a “mark” used in trade to distinguish one’s goods from others.  It makes more sense as to who adopts the marks early and how well the adopted mark is exploited in trade. This is typically the case in most of the oppositions....

Read More ›

Indian Trademark Office gets 100% computerized, paperless, including RTI!

March 12, 2014
| No Comments
| Categories: Intellectual Property, Trademark

Sequel to the previous notifications, a third notification from CGPDTM today notified the release of online facility for all Trade Marks forms through comprehensive e-filing services of Trade Marks. Only a few days ago we wrote about the first and second notifications which incorporated up to 57 forms.  The third notification comes as a surprise today, although we noticed inclusion of some new features a couple of days ago. India is a signatory to TRIPS and as part of its TRIPS compliance, it is required to get its IP operations fully computerized and digitized. For most countries, July 2014 was the deadline for TRIPS compliance. Filing RTI through the system Most interesting fact is that this update includes a system to...

Read More ›