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Category: Branding

Liquor company to face law suit for using Mahatma Gandhi’s image

January 4, 2015
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| Categories: Branding, Intellectual Property, Trademark

Significance of Images and Designs in Brewing Industry Images and bottle designs play a vital role when it comes to liquor manufacturers as they greatly enhance the distinctiveness of brand. However, there are limitations when it comes to using certain names, images, etc., in particular those linked to National significance. In fact, when it comes to company names, only government-owned establishments can use the word such as "National". This is even applicable for domain names too. The case of "Gandhi-bot" trademark Now, a US-based liquor company, New England Brewing, is facing trouble for capitalizing on Mahatma Gandhi's reputation by featuring image resembling Mahatma. The Connecticut-based company went a step further to state that its intention was to pay homage and...

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Football World Cup and Trademarks: How companies promote their brand?

July 5, 2014
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| Categories: Branding, Intellectual Property, Trademark

It is not an exaggeration to say that people around the world have all of a sudden become hardcore football fans, at least took a small hiatus from their favorite games, over the past few weeks. Apart from the game in and of itself, other interesting incidents have made it more entertaining and speculating. One such thing is Uruguay player Luis Suarez’s apparent bite on an opposition footballer of Italy at the World Cup. While the sports community see it as an embarrassing and objectionable act, top brands refuse to see it that way but as a platform to promote their brands and products. Immediately after the incident, many brands around the world have jumped into the incident and starting...

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