How registering in Amazon Brand Registry keeps counterfeits at bay
Amazon Brand Registry has been there for quite some time but in several other forms. This has undergone a drastic revamping in the later part of 2017. In the era of internet, brand names are more prone to hijacks and deliberate confusion created by counterfeiters than it is in the offline marketplace. Almost every e-commerce company has its intellectual property protection policy in place to offer protection to its vendors and affiliates, but often face great challenges when it comes to cases of parallel importation and infringement. Amazon is not an exception to it, and sellers who sell their products on Amazon also encounter a plethora of issues that pose significant challenges in sales and marketing. Issues are plenty, ranging...