How to (not) kill your trademark?
What is this all about? "What is all about killing a trademark? How can you kill a trademark? It is an intangible property, right?" I know some of these questions may pop up in your mind while you read this. Killing a trademark is very much possible and by doing so, you may not make it disappear completely from the world, but you will destroy its essential qualities. We are going to discuss here some issues revolving around: how a trademark can lose its essential qualities; what happens after that; and how to prevent that from happening. A trademark, as we know, is primarily a negative right given to the registered owner by law. However, the absolute (not always) right...