The Concept of Trademark Dilution in India
Trademark dilution is a legal concept that refers to the weakening or lessening of the distinctiveness of a trademark. In India, the concept of trademark dilution is covered under the Trademarks Act, 1999 and the Indian courts have recognized the importance of protecting famous trademarks from dilution. Trademark dilution can occur in a number of ways. One way is through the unauthorized use of a similar mark on different goods or services. For example, if a company that sells shoes uses a similar mark to a famous clothing brand, it can dilute the distinctiveness of the clothing brand's mark. Another way dilution can occur is through tarnishment, which happens when a mark is associated with negative connotations, such as through...
