Liquor company to face law suit for using Mahatma Gandhi’s image
Significance of Images and Designs in Brewing Industry Images and bottle designs play a vital role when it comes to liquor manufacturers as they greatly enhance the distinctiveness of brand. However, there are limitations when it comes to using certain names, images, etc., in particular those linked to National significance. In fact, when it comes to company names, only government-owned establishments can use the word such as "National". This is even applicable for domain names too. The case of "Gandhi-bot" trademark Now, a US-based liquor company, New England Brewing, is facing trouble for capitalizing on Mahatma Gandhi's reputation by featuring image resembling Mahatma. The Connecticut-based company went a step further to state that its intention was to pay homage and...