Football World Cup and Trademarks: How companies promote their brand?
It is not an exaggeration to say that people around the world have all of a sudden become hardcore football fans, at least took a small hiatus from their favorite games, over the past few weeks. Apart from the game in and of itself, other interesting incidents have made it more entertaining and speculating. One such thing is Uruguay player Luis Suarez’s apparent bite on an opposition footballer of Italy at the World Cup. While the sports community see it as an embarrassing and objectionable act, top brands refuse to see it that way but as a platform to promote their brands and products. Immediately after the incident, many brands around the world have jumped into the incident and starting...