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What is a good trademark?

What is a good trademark? 'What is a good trademark' is one of the most frequently asked questions by our clients.  This typically becomes the subject-matter of discussion when our lawyers opine on the trademark-ability or registrability of a proposed mark.  Clients often get upset or put off when we try to make them understand that their trademark are vulnerable to objection and opposition.  Law is a lousy mistress and complex subject - this is no exception for intellectual property laws.  Although the IPR laws seem very plain and simple, interpretation of each clauses is definitely a complex thing. Is it a difficult task? YES! Creating or selecting a trademark is definitely no easy task as in case of naming...

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